HH Global wins at ESGBusiness Awards 2025 for sustainability initiatives
The company’s sustainability partnership with Diageo and colleague-focused Playbook initiative earned recognition in Hong Kong.
HH Global won the Initiative Award - Hong Kong for Social Impact and the Stakeholder Engagement Award - Hong Kong in the ESGBusiness Awards 2025. The awards recognised the two major initiatives that demonstrate the company’s dual focus on client collaboration and colleague engagement.
Through its partnership with international beverages company Diageo, HH Global implemented an insight-driven strategy to reduce the environmental footprint of marketing production. Using proprietary technology and carbon calculation methods, the program analysed data across more than 30 markets and managed 10,000 production orders annually.
The collaboration focused on five key objectives: reducing carbon emissions, increasing recycled plastic use, enhancing recyclability, investing in nature-based projects, and expanding diverse supplier investment. The initiative has delivered measurable results since 2022: a 500% increase in recycled materials, a rise in recycled plastic content from 7% to 76%, a 43% reduction in carbon intensity equivalent to 18,320 tCO2e avoided, and 10.6% of spend directed to diverse suppliers.
At the same time, HH Global developed its Sustainability Playbook to engage employees across all regions in its sustainability agenda. Rather than a static manual, the Playbook was designed as a series of content activations to promote HH Global’s sustainability strategy. This includes intranet resources, quizzes, internal influencers, translated videos, SDG-related tips, and themed Teams backgrounds.
The initiative achieved strong participation levels across the company’s global workforce. More than 40% of colleagues completed the SDG quiz, 2,955 stakeholder volunteering hours were recorded worldwide, and volunteer days increased by 142% year-on-year. The Playbook intranet pages reached over 4,500 views; Earth Day 2024 served as a pivotal campaign, engaging employees to select environmental projects that aligned with HH Global’s sustainability goals.
The ESGBusiness Awards celebrates companies that are leading the way in building a sustainable future. The awards programme honours businesses that demonstrate outstanding commitment and achievement in environmental, social and governance (ESG) practices.
The ESGBusiness Awards is presented by ESGBusiness. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's outstanding commitment and achievement in environmental, social, and governance (ESG) practices, please contact Julie Anne Nuñez-Difuntorum at [email protected].
